James learnt his skills at the company's Bar Hill branch before moving to Harlow as an Assistant Manager 3 months later. He then worked in various company units to gain a wider understanding of the business.

James was made a Manager in his first year with the company was given the opportunity to Manage Harold Hill, making him the 4th generation of Lipscombe's to run their famous shop. He ran the shop extremely successfully for a year and his dedication, passion and hard work allowed the shop to flourish under his Management.

In 2003 James's job role totally changed and he began to work in the Head Office, first as a production Manager and then in 2005 as a company Director.