This logo indicates that Fish'n'Chick'n source there Cod, Haddock, Plaice from sustainable Icelandic fish stocks. It can also be used to identify the catch from Icelandic vessels from straddling stocks which are under integrated management. In recent years, demand for sustainable use of renewable resources, including fish stocks, has increased greatly throughout the world and as a company we feel that we should be at the forefront of sourcing sustainable products.

Few nations are as dependent upon sustainable fisheries as Iceland is, making it of prime importance to harvest fish stocks responsibly and sustainably. In August 2007, Iceland issued a Statement on Responsible Fisheries in Iceland. The statement was signed by the Minister of Fisheries, the Director of the Marine Research Institute, the Director of Fisheries and the Chairman of the Fisheries Association of Iceland. The Statement is available on the website www.fisheries.is , where information is also provided on the state of Iceland's fishing stocks and its fisheries management.

Certifying responsible fisheries

Fisheries stakeholders have also decided, with the support of the government, to request third party certification by an independent, internationally recognised, accredited certification body to confirm that Iceland pursues responsible fisheries. The certification body will assess fishery conformance to a specification based on the UN Food and Agricultural Organisation (FAO) Guidelines for the Ecolabelling of Fish and Fishery Products from Marine Capture Fisheries. Responsibility for the project rests with the Fisheries Association of Iceland.

We have worked with Icelandic Fisheries for over 20 years and we are proud of our record in working to secure the future of fish stocks for generations to come.